The Story of Your Brand: It Is Every Part of Your Organization
Branding is a crucial component of any successful organization. It is not just about creating a logo or a catchy tagline. It is about creating a unique identity that separates your organization from competitors and establishes a connection with customers. In today's highly competitive environment, a strong brand is essential to thrive and grow.
An Exploration of Belonging Through Student Union Employment
The purpose of this qualitative case study was to examine the sense of belonging of eight student employees who worked in a student union at a South Texas institution and how the development of leadership skills, if any, aided in their persistence. This study employed a single-bounded case study method because of the ability to get rich descriptions and insightful explanations from student union student workers. For this study, the single-bounded case is framed by the student union employment. This study was shaped by Bronfenbrenner’s ecological theory, which discusses how a person’s sense of belonging is directly related to how they experience their environment.
ACUI Invites You to Steal These Award-Winning Ideas — Yes, Really! 2023 Contest Winners Offered a Breadth of Theft-Worthy Creativity
This year's ACUI Steal this Idea contest, open to any professional or student working within college unions and student activities at an ACUI member institution, once again showed off the best of the best in marketing and promotional designs to the benefit of Bulletin readers. Members submitted 322 entries, the most ever in the contest's history, with 65 more than last year. Those entries covered 16 categories, including brochures, digital campaigns, T-shirts, websites, and full promotional campaigns.
Introducing ACUI's New Student Basic Needs Community of Practice
Nearly every student is met with new social dynamics, academic demands, and living arrangements during their college years. For some, the experience is an exciting opportunity to explore interests and broaden their horizons. For others, it comes with the challenge of securing even the most basic needs, from food, housing, and childcare to transportation, clothing, and technology, among other essentials.
Diversity Officers Share Insights on Pioneering New Roles in Higher Education
Sherri Ann Charleston, chief diversity and inclusion officer at Harvard University, and Georgianna Melendez, assistant chancellor of diversity and inclusion at the University of Massachusetts–Boston, shared their experiences as trailblazers in academic diversity roles during a March 30 webinar with ACUI members.
Stress Management: Tips for Student Union Leaders
April is National Stress Awareness Month and a good time to step back and look for signs of worry, tension, and uneasiness, both in yourself and others. In academia, “put your own oxygen mask on first” is an apt analogy; a dose of self-care can go a long way for campus leaders looking to enhance the wellbeing of student communities.
ACUI 2023: Keynotes Offer Practical Advice, Opportunities for Reflection
A behavioral scientist, a designer/entrepreneur, and an activist poet who shared their work with members of ACUI attending the Association’s Annual Conference in Boston this year provided space for attendees to reflect, strategize, and bring creativity to the roles as campus community leaders.
Ways to Support Students Amid Attacks on DEI in Higher Education
As students nationwide grapple with legislative attacks on higher education DEI initiatives, college unions can support student activists by reinforcing their role as spaces for belonging and social justice. Such support is important considering the toll student activism can take on participants.